
Every businesses primary objective is to get as much information about their product and sevices to their target market whilst obtaining as much PR as possible as cheaply as possible. Search Engine Optimisation allows businesses all over the world to achieve this goal. However there is severe competition within the Search Engine Market as every business wants to win first position on a search engine search. The reason for this is,statistics show that most of us tend to click into one of the first three sites on the results page of our search and therefore a business must identify target keyphrases, include keyphrases in the page and get links to their site in order to be in with a chance of nabbing that No1 position. A business such as Ryanair must be able to predict what their costumer would search for. Google has hi-tech equipment which can retrieve statistical results on what customers type into a search engine search bar which business such as Ryanair could request. A business should ensure it includes keyphrases on its webpage in places like it's title page, headings, regular text, bold text. A business should also try to get links to their site as this will make your page more reputable.Business analyse the results of carrying out all these tips frequently in a hope to appear at the toip of a google search one day.



